“A punch between the eyes.” That’s how our founder described the ideas BCG would pioneer. Portfolio strategy. Time-based competition. Workonomics. Richness vs. reach. Trading up. Ideas that drive sustained advantage. Ideas that change clients, industries, and even society. But why should this matter?
Markets reward companies—and leaders—who find a different and better way to compete. Borrowed answers and undifferentiated strategies only achieve parity. At BCG, we aspire to outperform.
At BCG, you’ll be challenged to find the innovative answer for your clients and you will work alongside them to make it happen. You will look at new and old information with fresh eyes; from your different perspective you will see the unexploited segment, the competitive niche, the better operating model. Here, the definition of the problem and the best way to approach it are not the foregone conclusions of others. They belong to you and your team.
BCG spurs me to constantly challenge and reinvent myself and the world around me.
Neil
Principal, Sydney
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